School Marketing
School Marketing Mary-Angela Tombs School-wide performance is key to educational marketing. However the reputation of a school is also reliant on the conversations that take place at the local supermarket and in the school carpark. Such conversations have a huge impact on the community perception of a school and, in turn, the number of parents who choose to send their children to the school. It is up to each school to monitor the feeling within the school community, as well as the wider community that the school serves. In this way, schools can target their learning programmes to meet the needs of their community. They can also identify what makes their school unique and market the school to attract potential enrolments, based on this identification. A smaller number of students in a school can be easier to manage and more personal than a larger number, however there are many negative impacts of roll drop such as the need for the funding that accompanies each enrolled student